From the USA Today article “Beware of TV bargains on Black Friday” we get some good info and insight into how products are built specifically for the shopping period of Black Friday. The idea is a shopping period, such as Black Friday, spawns products of lower quality. The products are handicapped, or flawed. The products are built and distributed under known and unknown name brands. The products may have model numbers of higher quality models, but be distinguished by changing one letter or number. These products may only exist during Black Friday (the selling period.)
There are two points in this article that I think we need to come away with.
1) This can’t be only isolated to the TV market. I would expect this from any products.
2) This is happening during any holiday shopping period; not just Black Friday. For example, products produced for discounted ‘After Christmas Shopping’.
We need to change our perspective of retail from the consumers mindset.
The old consumer mindset is:
Retailers stock-up for the holiday shopping, and need to dump inventory quickly by discounting prices.
The new consumer mindset must be:
Manufactures create lower cost products to be marked at discounts during holiday shopping periods…so buyer beware.
Take a moment and read this article at: